Percy Hough Gallery

Commercial Signs Collection

Cisco Ice Cream Parlor sign

Date: 1930s

Dimensions: 20" x 14"

Media: Oil on wood

Location: Private collection

Notes

This sign was originally painted for Joseph W. Cisco (d. 1960), owner of an Ice Cream parlor in the Trolley Station in Denville NJ. The sign hung in the Ice Cream parlor. Tradition holds that the slogan “Why - Worry” became popular in Denville in the 1920s after flooding from the Rockaway River.  The name of the painter, "P M Hough - Dover," is in the lower-right corner.